This is Institutional Associates, Inc.

Welcome to the Southeast’s most experienced manufacturers rep group in the office furniture industry. Since 1967.

 

IAI’s Promise

For over 50 years, Institutional Associates, Inc. has specialized in the sales and service of office furniture to business end-users through our dealers.

We continually seek new avenues of distribution to develop untapped channels to broaden our product lines and dealer base, and form dynamic partnerships in the commercial, architectural, healthcare, and governmental space, working in lockstep with our dealers and end-users to enhance productivity.

And we definitely get results. In fact, the prove is in our history.

 

“You are a reflection of your attitude.”

— Peter J. Gebhardt, FOUNDER AnD CEO

 
 

We pride ourselves on excellent relationships with our manufacturers so that their products are represented in the most professional manner possible. In fact, IAI claimed almost 5 straight years of Top Sales Volume recognition by a former office furniture manufacturer.

Ultimately, we want to help business furniture can not only help dealers, but their customers as well. We’re honored to serve and do our part to grow this industry.

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IAI’s Territory

Headquartered in Atlanta, Ga., Institutional Associates, Inc. covers seven Southeastern states , Puerto Rico, the Caribbean and Central and South America.

 

97.8%

Manufacturer satisfaction rating in according to recent surveys

100%

independently-owned & owner-operated

4%

Fearful of embracing new technologies and processes

 

Relationships are vital.
And character matters.

 

IAI’s Difference

We know why our manufacturers choose us to represent them; our experience and our connections. As margins have tightened and tightened over the years, we’ve remained committed existing relationships and growing new ones with every interaction. In the ever-evolving world of business furniture, we remain steadfast in our belief that our dealers and end-users know us and that makes all the difference.

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